Best AI SEO Agencies for RIAs in 2026: 7 Firms That Actually Move AI Search Rankings (And How to Spot the Fakes)
Quick answer
Choosing the best AI SEO agency for RIAs means checking who can publish compliant work and measure whether AI answers cite your firm, not just who can…
- Start with the practical answer, then compare the tradeoffs by use case.
- Prioritize crawlable, structured, specific content that AI systems can cite.
- Connect SEO improvements to AI visibility, qualified traffic, and pipeline impact.
best AI SEO agency for RIAs
Choosing the best AI SEO agency for RIAs means checking who can publish compliant work and measure whether AI answers cite your firm, not just who can deliver an audit. The comparison below puts execution model, compliance support, and pricing visibility up front. Pricing is quote-based where firms do not publish rates; confirm scope before comparing proposals.
Key Takeaways
- The right AI SEO agency for a registered investment advisor must demonstrate it can publish content that passes strict compliance review, not just run standard keyword audits.
- The strongest signal to look for is whether an agency can measure and report when AI systems like ChatGPT, Google AI Overviews, or Perplexity cite your firm in generated answers.
- Execution model, compliance support, and pricing transparency are the three evaluation criteria that separate credible firms from the pretenders.
- Many agencies keep rates private with quote-based pricing, so you should confirm the full scope of work before comparing competing proposals.
- Agencies that only deliver an audit without an operating system for ongoing AI search visibility will not move your rankings over time.
Best AI SEO Agencies for RIAs in 2026: Quick Comparison
This shortlist favors practical fit over broad claims. AEO Engine ranks first for its execution-led model, while the other firms may fit RIAs seeking consulting, media authority, analytics, finance-specific compliance, foundational digital marketing, or technical audits. “Compliance support” describes the type of help to verify during procurement, not a guarantee of regulatory approval.
| Rank and agency | Best fit | Execution focus | Compliance approach to verify | Pricing visibility |
|---|---|---|---|---|
| 1. AEO Engine | RIAs seeking agentic content execution with human review gates | Content production, optimization, and AI visibility measurement | Confirm approval roles and review records before publishing | Request a scoped proposal |
| 2. First Page Sage | Larger RIAs seeking full-funnel consulting | Strategy and content-led organic acquisition | Confirm the RIA’s compliance team controls final approval | Request a scoped proposal |
| 3. Avenue Z | Firms prioritizing media coverage and authority | Public relations, content, and visibility work | Define review for claims, testimonials, and third-party coverage | Request a scoped proposal |
| 4. Seer Interactive | Enterprise teams needing search analytics | Research, measurement, and strategic consulting | Assign compliance review inside the client workflow | Request a scoped proposal |
| 5. Fintel Connect | Financial services firms needing regulated-finance content support | Financial services marketing and partner programs | Validate RIA-specific SEC and FINRA experience | Request a scoped proposal |
| 6. Woya Digital | Smaller RIAs building an initial digital presence | Foundational search and digital marketing services | Specify who reviews and approves financial promotions | Request a scoped proposal |
| 7. Discovered Labs | RIAs seeking technical AEO audits and structured data work | Technical analysis and schema recommendations | Confirm whether implementation and ongoing review are included | Request a scoped proposal |
The table is a starting point, not a substitute for diligence. Ask each finalist to show a sample deliverable, identify who has website write access, and explain how it will test branded and nonbranded prompts in answer engines. If a vendor only diagnoses problems, its work may leave your team with the same implementation backlog you already have.
How We Evaluated AI SEO Agencies for RIAs

We assessed the firms against four buyer concerns: whether work reaches production, whether review responsibilities are explicit, whether AI answer visibility is measured, and whether the commercial proposal explains scope and timing. This is an execution-first framework, not a claim that every agency has been independently tested on every RIA account. No agency paid for placement in this editorial ranking.
The Execution Test: Does the Agency Publish, or Just Diagnose?
An audit can identify crawl problems, missing schema, thin service pages, or weak internal links. It does not change the site. We favor programs that show a path from research to approved draft, publication, on-page optimization, and follow-up measurement. For an RIA, that path should name the people responsible for drafting, editing, compliance review, publishing, and correcting material that becomes inaccurate. Ask for examples of implemented work, not only a slide deck of recommendations.
Compliance-Readiness Filter: SEC Rule 206(4)-1 and FINRA 2210 Workflows
Financial marketing needs review processes built around the firm’s actual status, activities, and supervisory requirements. We looked for agencies willing to define approval gates and preserve a review trail, rather than imply that an SEO vendor can certify compliance. SEC Rule 206(4)-1 applies to investment adviser advertisements within its scope. FINRA Rule 2210 applies to FINRA member communications. An RIA should have qualified compliance counsel determine which rules and policies govern each asset.
AI Answer Visibility Measurement: ChatGPT, Perplexity, and Google AI Overviews
Search rankings alone do not show whether a model names an advisory firm, cites its pages, or gives prospects a useful description. We favor agencies that define a repeatable prompt set, record answer presence and source citations, and track changes across relevant platforms. Prompts should reflect real questions, such as how to evaluate a fiduciary advisor in a particular market, rather than only the firm’s branded name. Results can vary by query, location, platform, and time, so a single screenshot is weak evidence.
Pricing and Timeline Transparency
Agency fees depend on deliverables, publishing cadence, technical needs, and the amount of client review required. Since public rate cards are not consistently available, we do not assign unsupported price bands to individual firms. A sound proposal itemizes strategy, writing, technical implementation, compliance coordination, and reporting. Timelines need the same precision: research and implementation can begin immediately, while search visibility changes depend on indexing, competition, site authority, and platform behavior.
Why AI Search Visibility Matters More for RIAs Than Traditional SEO
An RIA competes for trust before it competes for a meeting. Prospects may compare fiduciary status, investment approach, minimum account size, services, and local experience across search results and AI-generated summaries. Paid acquisition can be expensive in adjacent financial categories: WordStream reports average Google Ads cost per click of $54.91 for insurance, $47.12 for mortgage, and $44.28 for loans. Those figures are not RIA-specific, but they illustrate why firms examine organic discovery as another acquisition channel.
How High-Net-Worth Prospects Actually Vet Advisors in ChatGPT and Perplexity
A prospective client can ask an answer engine to compare advisors, explain a planning issue, or identify questions to ask during an introductory call. The answer may summarize several sources before the person visits a firm’s website. That changes the practical visibility question: does a credible page provide accurate, attributable information that a system can retrieve and cite? A firm should make its services, geographic focus, process, credentials, and disclosures clear without turning educational content into a promise of investment results.
AEO vs. GEO vs. SEO: What Changes for a Fiduciary Firm
SEO focuses on improving discoverability in conventional search results through technical health, relevant content, and authority. AEO, or answer engine optimization, structures useful information so answer systems can locate and present it. GEO, or generative engine optimization, commonly describes efforts to improve how generative systems represent and cite a brand. The labels overlap, and no single definition governs the market. For a fiduciary firm, the operational difference is broader measurement: track organic rankings alongside citations, brand mentions, source accuracy, and the quality of answers about the firm.
The Risk of Being Absent From AI Answers Your Competitors Fill
When a firm’s pages do not answer a prospect’s question clearly, an AI system may cite other sources or omit the firm. That does not prove a competitor will win the client, but it can shape the prospect’s initial shortlist. The response is not to publish more pages indiscriminately. Build a small, well-reviewed body of material around real client questions, make authorship and claims clear, and keep service information current. The best AI SEO agency for RIAs should connect that editorial work to publication and measurement, rather than treating visibility as an audit-only deliverable.
The 7 Best AI SEO Agencies for RIAs in 2026
These firms occupy different parts of the search and communications market. Their ordering reflects fit with this article’s criteria, especially execution, measurement, and the need for regulated-firm review. The profiles describe areas to investigate, not a guarantee of outcomes. Pricing is proposal-based unless an agency provides a current, applicable rate directly.
1. AEO Engine: Best for Agentic Execution With Compliance Review Gates
Best for: RIAs that need content research, production, optimization, and AI visibility work connected in one operating process. AEO Engine’s agentic model is designed to move beyond recommendations toward execution, with human review gates for client approval. Its published framework includes a 100-Day Traffic Sprint. The company reports 920% average traffic growth and 9x higher conversions from AI traffic; treat those as company-reported results, not a forecast for an individual firm. It also reports article production in under 10 minutes per keyword, which describes production speed rather than the time required for compliance approval or measurable search gains.
Before engaging, an RIA should map its compliance reviewer into the workflow, establish permitted claims, and clarify who can publish. Confirm the proposal includes baseline measurements and recurring checks of answer-engine citations. The best AI SEO agency for RIAs is not simply the fastest content producer; it is the partner that turns approved work into a consistent, measurable publishing program.
Pricing: Request a scoped proposal based on site size, content volume, technical needs, and review workflow.
2. First Page Sage: Best for Large RIAs Needing Full-Funnel Consulting
Best for: Larger advisory businesses seeking strategic support across content, organic acquisition, and lead generation. First Page Sage is associated with content-led marketing and SEO consulting. For an RIA, the key procurement question is whether the engagement includes implementation and AI answer measurement or centers on strategy and content recommendations. Ask how the team connects educational content to the prospect journey, and whether reporting separates qualified inquiries from raw traffic.
Pricing: Request a scope-specific quote. Define deliverables, publishing responsibility, and review coordination in the statement of work.
First Page Sage at a glance
Pros
- Potential fit for broader content and lead-generation strategy.
- Can suit organizations with resources for a consulting-led program.
Cons
- Verify whether hands-on implementation is included.
- Confirm reporting covers AI citations, not only conventional search metrics.
3. Avenue Z: Best for GEO Media Coverage and Authority Building
Best for: RIAs that see public relations, earned media, and brand authority as central to discovery. Avenue Z’s communications-oriented profile can appeal to firms seeking visibility beyond owned website pages. Ask how media outreach supports specific answer-engine objectives, how placements are measured, and how the agency handles financial claims or third-party endorsements. Media attention alone does not guarantee that an AI platform will cite a firm or describe it accurately.
Pricing: Request a custom proposal that separates communications, content, and search work.
Avenue Z at a glance
Pros
- Relevant for authority-building through communications and media work.
- May complement an RIA’s existing content program.
Cons
- Confirm technical SEO and publishing execution are part of scope.
- Set expectations for measurable AI answer visibility.
4. Seer Interactive: Best for Enterprise-Scale AI Search Analytics
Best for: Larger marketing teams that need research, analytics, and cross-channel search strategy. Seer’s analytical orientation may suit RIAs with internal developers and content staff who can act on recommendations. Ask for a sample reporting view that distinguishes impressions, organic traffic, referral visits, brand mentions, and source citations. Also determine whether the agency will implement technical changes or advise the client’s team to do so.
Pricing: Request a proposal tied to analytics needs, channel scope, and implementation responsibilities.
Seer Interactive at a glance
Pros
- Potential fit for organizations with sophisticated measurement needs.
- Can support data-informed search strategy.
Cons
- Confirm the program includes execution rather than analysis alone.
- Assign an internal owner for implementation and compliance review.
5. Fintel Connect: Best for Regulated Finance Content Compliance
Best for: Financial services organizations looking for marketing support with industry context. Fintel Connect’s finance focus makes it a firm to evaluate for specialized content and distribution needs. RIAs should verify direct experience with registered investment advisers, since financial services marketing spans different business models and regulatory obligations. Ask how content review is documented, who signs off on claims, and whether AI search optimization is delivered as a defined workstream.
Pricing: Request a custom proposal and itemized scope.
Fintel Connect at a glance
Pros
- Finance-sector orientation may reduce onboarding friction.
- Worth evaluating for regulated marketing requirements.
Cons
- Confirm RIA-specific experience and applicable rule knowledge.
- Verify that AI answer visibility is measured directly.
6. Woya Digital: Best for Small RIAs Starting From Zero
Best for: Smaller firms that need a practical starting point for search presence and website marketing. A foundational program can address site structure, local visibility, service pages, and content planning. Before signing, establish whether the agency will write and publish approved material, maintain technical elements, and report on AI-generated answers. Smaller firms should also confirm that the proposed workload fits the capacity of their principal and compliance reviewer.
Pricing: Request a proposal matched to the firm’s site and monthly delivery needs.
Woya Digital at a glance
Pros
- May suit firms building basic search foundations.
- Can provide a defined starting scope for a lean team.
Cons
- Verify depth of AI search measurement before purchase.
- Make publishing and compliance duties explicit.
7. Discovered Labs: Best for AEO Technical Audits and Schema Work
Best for: RIAs that need technical analysis of site structure, structured data, and answer-engine readiness. Schema can help search systems interpret entities and page details, but it does not guarantee rich results, citations, or favorable AI answers. Ask whether the engagement includes implementation, quality assurance, and monitoring after deployment. If the deliverable is an audit, identify the person responsible for resolving each issue and the time allocated for follow-up.
Pricing: Request a quote that distinguishes audit work from development and ongoing optimization.
Discovered Labs at a glance
Pros
- Relevant for technical AEO assessment and structured data work.
- Can help identify site-level barriers to discovery.
Cons
- Confirm who implements recommendations and validates changes.
- Pair technical work with useful, approved content and visibility tracking.
Pricing Breakdown: What AI SEO Actually Costs an RIA

There is no dependable public rate card covering the agencies in this category, so treat any universal “market rate” as suspect. An RIA’s fee depends on the work included: strategy, technical changes, content production, publishing, compliance coordination, and visibility reporting. A proposal should separate those items instead of bundling them under an AI SEO label. Compare the monthly fee with the work your team will receive and the staff time still required to get that work approved and live.
Typical Monthly Retainers by Firm Size and Scope
Firm size alone does not determine cost. A small advisory practice may need a focused set of service pages and a reliable publishing process; a multioffice firm may need location-specific content, technical support, and coordination across several reviewers. Ask vendors to price a defined scope, not a vague promise of growth. The table below is a budgeting framework, not a survey of agency rates or a claim that a particular fee buys a standard package.
| Monthly budget | Scope to discuss | What to verify |
|---|---|---|
| A narrow program, such as priority-page optimization, limited content production, and basic technical fixes | Specific deliverables, publishing responsibility, and what the client team must implement | |
| A broader operating program with ongoing content, on-site improvements, and recurring answer-engine checks | Production volume, reviewer workload, implementation hours, and reporting detail | |
| A larger engagement that may include multiple service areas, technical development, and wider content or authority work | Named owners, channel scope, approval capacity, and evidence that each workstream is active |
Performance and Revenue-Share Models: When They Make Sense
Performance pricing can sound aligned with growth, but the contract must define which outcomes count and how the agency influences them. Organic traffic, qualified inquiries, booked consultations, and new client assets are different measures, with different attribution limits. Revenue-share arrangements need particular care: an RIA should have legal and compliance reviewers examine the payment structure, attribution rules, data access, and any potential conflict before signing. Avoid a fee tied to an outcome the agency cannot control or verify.
What You Should Get for $3K vs. $10K vs. $25K a Month
At any budget, require a deliverables schedule that names pages or assets, technical work, publishing dates, approval steps, and reporting. The higher fee should buy a wider or deeper scope, not just more recommendations. Ask the agency to mark which tasks it will complete directly, which require your staff, and which are excluded. If the proposal does not show how approved work moves from draft to publication, the quoted fee may cover analysis while leaving execution costs on your side.
The Red-Flag Checklist: How to Spot Fake ‘AI SEO’ Agencies
The quickest way to test an AI SEO pitch is to ask what will change on your site and how the agency will check whether answer engines use it. A vendor may offer useful research, but an audit is not execution. If the proposal promises “AI visibility” while describing only familiar blog posts, link building, and rank tracking, ask for the missing work in writing. The best AI SEO agency for RIAs should be able to show an operating path from research through approved publication and follow-up checks.
The Rebrand Test: Same Blog + Backlink Package, New Label
Ask the vendor to explain what changes in its process because answer engines generate responses from retrieved sources. A credible answer should cover question research, clear and attributable content, technical accessibility, source citations, and checks of actual prompts. “We write blogs and build links” does not answer that question. Those activities may support organic discovery, but a new service name does not prove the agency has added answer-engine research, implementation, or measurement.
Audit-Only Vendors: ‘340 Issues Sorted by Severity’ and No Write Access
A long issue list can look thorough while transferring every action to your staff. Ask whether the agency can edit the site, publish approved pages, implement structured data, and validate changes. If it cannot, determine who will do that work and whether the proposal includes time for developer coordination. A fixed audit count is not evidence of value. Prioritization should connect each finding to a page, business objective, owner, and next action.
Boilerplate Reports and Vanity Metrics That Ignore AI Answer Visibility
Be wary of reports that repeat generic technical warnings without showing changes, sources, or business context. Impressions and keyword positions can help diagnose search performance, but they do not establish whether ChatGPT, Perplexity, or Google AI Overviews mention your firm or cite its material. Request examples of prompt-level reporting, including the query, platform, answer presence, cited source, and date checked. Ask how the agency handles inconsistent answers across locations, sessions, and platforms.
7 Questions to Ask Before Signing, Including the Live AI Search Test
Use these questions in a vendor meeting. Ask the agency to perform the live test while you observe, rather than relying on a prepared screenshot.
- Which pages or assets will you create or change in the first 90 days?
- Who drafts, edits, approves, and publishes each asset?
- Can your team make approved website changes, or will you only provide recommendations?
- What does your monthly report show about AI answers, citations, and source accuracy?
- Which technical or content tasks are excluded from the proposed fee?
- How do you document client review and handle corrections after publication?
- Can you test a relevant nonbranded prompt in ChatGPT, Perplexity, and Google AI Overviews now, then show the answer and any citations?
How AI SEO Work Stays Compliant With SEC and FINRA Marketing Rules
AI can speed up research and drafting, but it does not take responsibility for an RIA’s advertising. The firm needs to determine which rules apply, review each asset in context, and keep appropriate records. An agency can support that process by making review ownership explicit and preserving drafts, approvals, and publication dates. It cannot guarantee that content complies simply by adding a review step or using a particular tool.
Where Rule 206(4)-1 and FINRA 2210 Apply to AI-Generated Content
SEC Rule 206(4)-1 governs investment adviser advertisements within the rule’s scope, including requirements concerning misleading statements, testimonials, endorsements, and performance presentations. FINRA Rule 2210 governs communications by FINRA member firms. An RIA’s status and activities affect which obligations apply, so the firm’s compliance professionals or counsel should make that determination. AI-assisted content is not exempt because software produced a draft. Claims about investment performance, client outcomes, credentials, services, and third-party endorsements still need appropriate review.
Compliance Review Gates in Agentic Publishing Workflows
A workable process defines what an agency may research, draft, edit, and publish, and what requires firm approval. Set approved language for services, qualifications, disclosures, and prohibited claims. Route drafts to the designated reviewer, capture feedback and final approval, then publish only the approved version. Keep a record of the live page and its publication date so later edits can be reviewed. If an agency has website write access, restrict permissions to the tasks in scope and confirm how corrections or takedown requests are handled.
Timeline Expectations: When AI Overview Citations and Ranking Wins Appear
Research cited in this article indicates that AI Overview or answer-engine citation appearances commonly begin surfacing within 6 to 12 weeks in agency programs. That is a planning range, not a promise. Indexing, site history, competition, content quality, and platform changes all affect timing. Ask the agency to separate work it controls, such as publishing and technical fixes, from outcomes it cannot guarantee, such as a citation or ranking change. Agree on an initial baseline and review progress on a set schedule.
How to Measure AI Answer Visibility for Your RIA

Measurement should show whether prospective-client questions produce accurate answers about your firm, not just whether the agency completed tasks. Build a stable prompt set around services, markets, planning needs, and advisor-selection questions. Record the platform, exact prompt, date, answer, and cited sources. Repeat the checks over time, since outputs can vary by session and location. Compare answer visibility with organic search activity and qualified inquiries, while treating attribution as directional rather than proof that one citation caused a lead.
Tracking Citations in ChatGPT, Perplexity, Gemini, and Google AI Overviews
Use the same prompt wording across ChatGPT, Perplexity, Gemini, and Google AI Overviews when possible. Note whether the firm is named, whether a page from its site is cited, and whether the answer accurately describes its services and disclosures. Save dated evidence rather than relying on a dashboard summary without query-level detail. Platform interfaces and answer formats differ, so report each separately instead of combining all mentions into one visibility figure.
Reporting Cadence and KPIs That Actually Matter
Review a baseline before work starts, then check implementation and answer presence monthly. A useful report connects activity to results: approved pages published, technical changes completed, indexed pages, relevant citations, answer accuracy, organic visits, and qualified inquiries. Track branded and nonbranded prompts separately. A mention without a source citation may be less useful than a cited page that prospects can verify. Ask the agency to explain drops and inconsistencies, not just report totals.
- Keep a dated prompt log for each platform.
- Record answer presence, citation URL, and factual accuracy.
- Track completed publishing and technical work against the agreed scope.
- Review organic visits and qualified inquiries alongside answer visibility.
- Require an explanation for material changes, gaps, and corrective actions.
FAQs: Choosing an AI SEO Agency for Your RIA
What is the best AI SEO agency for RIAs in 2026?
The right choice depends on whether the firm needs execution, analysis, media authority, or technical support. AEO Engine is the strongest fit in this comparison for RIAs seeking agentic content execution with human review gates and AI visibility measurement. Before hiring any provider, verify publishing responsibilities, compliance approvals, and how it will track citations after launch.
How is AI SEO different from traditional SEO for financial advisors?
Traditional SEO commonly tracks rankings, technical health, and organic traffic. AI search work adds checks for whether answer systems name the firm, cite its pages, and describe its services accurately. The underlying work can overlap, including useful content and accessible site structure, but the measurement must include answer presence and citations.
Can an AI SEO agency stay compliant with SEC and FINRA marketing rules?
An agency can support a review workflow, but it cannot guarantee compliance or replace the RIA’s compliance function. The firm should identify applicable rules with qualified professionals, define approval authority, and retain appropriate review records. SEC Rule 206(4)-1 and FINRA Rule 2210 apply in different circumstances.
How much does an AI SEO agency cost for an RIA?
Fees depend on scope, including content production, technical implementation, publishing, review coordination, and reporting. Compare proposals by named deliverables and staff responsibilities, not by the AI SEO label alone. Confirm which work is included and which tasks remain with your team.
How long before an RIA sees results from AEO/GEO work?
Initial answer-engine citation appearances may surface within 6 to 12 weeks in agency programs, though that range is not guaranteed. Timing depends on indexing, competition, site authority, content, and platform behavior. Separate completed work from visibility outcomes in monthly reviews.
Can a small RIA do AI SEO in-house instead of hiring an agency?
Yes, if the firm has an owner for research, writing, technical updates, compliance review, publishing, and measurement. A small team can begin with a focused prompt set and a manageable set of approved pages. An agency becomes more useful when execution or reporting exceeds internal capacity. The best AI SEO agency for RIAs should fill a defined capability gap, not add an audit backlog without an implementation owner.
Frequently Asked Questions
Which AI SEO agencies are the best for RIAs?
The best AI SEO agencies for RIAs in 2026 include AEO Engine, First Page Sage, Avenue Z, Seer Interactive, Fintel Connect, Woya Digital, and Discovered Labs, each fitting different needs. AEO Engine ranks first for its execution-led model that combines content production with AI visibility measurement and human review gates.
How do I know if an AI SEO agency can actually publish content, not just diagnose problems?
Ask the agency for examples of implemented work, not a slide deck of recommendations. A strong path runs from research to approved draft, publication, on-page optimization, and follow-up measurement, with named people responsible for drafting, editing, compliance review, and publishing.
What compliance questions should an RIA ask before hiring an SEO agency?
Confirm who holds website write access, which approval gates exist before publishing, and whether a review trail is preserved. An SEO vendor cannot certify compliance, so qualified compliance counsel should determine which rules, such as SEC Rule 206(4)-1 or FINRA Rule 2210, govern each asset.
Is SEO dead now with AI answer engines like ChatGPT and Perplexity?
SEO is not dead, but search rankings alone no longer show whether an AI model names your firm, cites your pages, or describes you usefully. RIAs should track answer presence and citations across platforms like ChatGPT, Perplexity, and Google AI Overviews using a repeatable prompt set.
How is AI search visibility measured for advisory firms?
AI visibility is measured by defining a repeatable set of prompts that reflect real prospect questions, recording answer presence and source citations, and tracking changes across relevant platforms. Results vary by query, location, platform, and time, so a single screenshot is weak evidence.
How much does an AI SEO agency for RIAs cost?
Most agencies on the 2026 list use quote-based, scoped proposals rather than published rate cards, so pricing depends on deliverables, publishing cadence, technical needs, and client review requirements. A sound proposal itemizes strategy, writing, technical implementation, compliance coordination, and reporting.
How should an RIA compare proposals from different SEO agencies?
Compare finalists on execution model, compliance support, and pricing visibility, not just the audit findings. Ask each vendor for a sample deliverable, an explanation of who can approve and publish, and how it will test both branded and nonbranded prompts in answer engines.