Be Featured in AI-Generated Answers
Generative engine optimization positions your brand within the AI-generated results that are replacing traditional search. When AI writes the answer, make sure it includes you.
What Is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of optimizing your digital presence to be featured within AI-generated search results. As search engines increasingly use generative AI to synthesize answers—rather than simply listing links—GEO ensures your brand is part of what the AI creates.
While SEO focuses on ranking among search results, GEO focuses on being woven into the AI-generated answer itself. It's the difference between being on the list and being the recommendation.
- Google AI Overviews: Google now generates AI summaries for most searches, synthesizing information from multiple sources. GEO ensures your content is one of those sources—and ideally, the featured one.
- ChatGPT & Perplexity: These AI assistants generate complete answers to user questions, citing sources they trust. GEO builds the signals that make AI trust and cite your brand.
- The New Reality: When AI generates an answer, it doesn't list 10 options—it recommends one or two. GEO ensures you're in that exclusive group.
“GEO vs. Traditional SEO: The difference between being on the list and being the recommendation.”
The Business Case for Generative Engine Optimization
AI-generated results now dominate the search experience. Google's AI Overviews appear above organic results. ChatGPT answers over 100 million queries daily. The businesses that appear in these generated answers capture the lion's share of trust and traffic.
Higher Quality Traffic
Users who click through from AI-generated answers have already received a recommendation. They arrive with higher intent and convert at rates up to 9× higher than traditional search traffic.
First Mover Advantage
GEO is still emerging. Brands investing now are establishing AI authority that will be difficult for competitors to overcome. The time to build generative search visibility is before everyone else does.
Compounding Returns
As AI engines learn which sources are authoritative and trustworthy, they continue citing those sources. Early GEO investment creates lasting competitive advantage.
The generative search takeover is happening now. Position yourself before your competitors do.
How Our Generative Engine Optimization Works
A systematic approach to dominating AI-generated search results.
AI Visibility Assessment
We analyze how your brand currently appears (or doesn't) across generative search experiences—Google AI Overviews, ChatGPT, Perplexity, Claude, and emerging platforms.
Content Restructuring
We reorganize your content around entities, topics, and question-answer pairs that generative AI can easily extract and synthesize. This makes your content "citation-ready."
Authority Signal Development
We build your credibility across the sources generative AI references most—Wikipedia, Reddit, Quora, industry publications, and high-authority domains.
Schema & Structure Optimization
We implement the structured data that helps generative AI understand what your content is about, why it's authoritative, and when to cite it.
Continuous Monitoring & Adaptation
Generative AI evolves constantly. Our system monitors your visibility across all platforms and adapts your strategy as these engines change.
What's Included in Our GEO Services
Generative Search Audit
Complete assessment of your current visibility in AI-generated results, including specific queries where you should appear but don't.
Citation-Ready Content
Content specifically structured for generative AI extraction—clear answers, authoritative claims, and proper formatting that AI can synthesize.
Entity & Topic Authority
Strategic content building that establishes your brand as the definitive source for specific topics, entities, and questions in your space.
AI Trust Signals
Presence building across the platforms generative AI relies on for authority assessment—from Wikipedia to Reddit to industry publications.
Structured Data Implementation
Advanced schema markup that helps generative AI understand your content's relevance, context, and authority.
GEO Performance Tracking
Monitoring and reporting on your visibility within AI-generated answers, with actionable insights for continued optimization.
Generative Engine Optimization Results
Real GEO results from real clients.
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Pet ProductsCornish Seaweed Bath
Natural Bath ProductsGEO Services FAQ
What's the difference between GEO and AEO?
GEO (Generative Engine Optimization) specifically focuses on being featured within AI-generated answers. AEO (Answer Engine Optimization) is the broader category that includes GEO plus optimization for AI assistants and chat interfaces. We use them somewhat interchangeably, but GEO emphasizes the generative/synthesis aspect.
Which platforms does GEO target?
Our GEO services optimize for Google AI Overviews, ChatGPT, Perplexity, Claude, Bing Copilot, and emerging generative search platforms. The techniques apply broadly as all these systems use similar approaches to determining authority and relevance.
How long until I appear in AI-generated results?
Initial improvements typically appear within 30-60 days, with significant visibility gains over 3-6 months. Generative AI continually relearns from the web, so consistent optimization compounds over time.
Can GEO hurt my traditional Google rankings?
No—GEO actually enhances traditional rankings. The same signals that make AI trust your content (authority, structure, clarity) are exactly what Google values too.
How do AI-generated results affect click-through rates?
While AI Overviews can reduce overall clicks for some queries, the clicks that do happen are significantly higher quality. Users who click through from AI recommendations have higher intent and convert better.
What content formats work best for GEO?
Clear, well-structured content with definitive answers performs best. FAQ formats, step-by-step guides, comparison tables, and expert analysis are particularly effective for AI extraction and citation.
How do you measure GEO success?
We track AI visibility scores, citation frequency across platforms, referral traffic from AI sources, position within AI-generated answers, and competitive share of voice in generative search results.
Is GEO relevant for B2B businesses?
Absolutely. B2B buyers increasingly use AI assistants for research and vendor discovery. GEO ensures your business appears when prospects ask AI about solutions in your category.
What makes content citation-ready for generative AI?
Citation-ready content includes clear factual claims, proper attribution, structured formatting, authoritative tone, and answers to specific questions. Schema markup and entity optimization also increase citation likelihood.
How does GEO pricing compare to traditional SEO?
GEO services are typically priced similarly to comprehensive SEO services. The investment reflects the specialized expertise and continuous optimization required for generative search visibility.
Get Featured in Generative Search
Discover your generative search visibility gaps and how GEO can fill them.
Only 5 GEO audits available monthly