Measure What You Can't See in Google Analytics
AI search analytics reveal your visibility across ChatGPT, Perplexity, Claude, and Google AI—the discovery channels Google Analytics doesn't track. Know where you stand in AI search.
What Is AI Search Analytics?
AI search analytics is the practice of measuring and analyzing your brand's visibility, citations, and recommendations across AI-powered search platforms. Unlike traditional web analytics that track visits and clicks, AI search analytics track how often and how favorably AI engines mention, cite, and recommend your brand.
Traditional analytics tools can't see AI search. When ChatGPT recommends your product or Perplexity cites your article, that doesn't show up in Google Analytics. AI search analytics fills this critical blind spot.
- Visibility Frequency: How often your brand appears in AI answers for relevant queries in your industry.
- Citation Quality: Not just if you're mentioned, but how you're mentioned—as a top recommendation, a secondary mention, or just a listed source.
- Competitive Position: How your AI visibility compares to competitors for the same queries.
- Sentiment & Accuracy: What AI engines say about you when they mention your brand—is it accurate, positive, and helpful?
“The measurement challenge: Traditional analytics can't see AI search. AI search analytics fills this critical blind spot.”
The Business Value of AI Search Analytics
Without AI analytics, you're blind to a growing discovery channel. You might be dominating AI search or completely invisible—analytics reveal the truth.
Visibility You Can't Guess
Without AI analytics, you're blind to a growing discovery channel. You might be dominating AI search or completely invisible—analytics reveal the truth.
Strategy Validation
AI analytics show whether your AEO efforts are working. Without measurement, optimization is guesswork.
Competitive Intelligence
Understanding competitor AI visibility reveals opportunities and threats you'd otherwise miss.
Stakeholder Reporting
Concrete metrics to demonstrate the value of AI search investment to leadership and stakeholders.
How We Track AI Search Performance
Comprehensive visibility measurement across all AI platforms.
Query Universe Definition
We identify the universe of queries relevant to your business—questions customers ask, comparisons they make, problems they solve.
Multi-Platform Monitoring
We systematically query ChatGPT, Perplexity, Claude, Google AI, and other platforms to track your presence across each.
Competitive Benchmarking
We track competitor visibility alongside yours, showing where you lead and where you trail in AI recommendations.
Trend Analysis
We monitor visibility changes over time, identifying what's improving, what's declining, and what's driving changes.
Actionable Reporting
We transform data into insights—showing not just what's happening but what to do about it.
AI Search Analytics Include
AI Visibility Score
A proprietary metric measuring your overall presence across AI platforms, benchmarked against industry standards.
Platform-Specific Reports
Detailed visibility analysis for ChatGPT, Perplexity, Google AI, Claude, and other platforms you care about.
Query-Level Tracking
Monitoring specific high-value queries to see exactly how AI answers them and where you appear.
Competitor Intelligence
Side-by-side comparison of your AI visibility against key competitors.
Trend Dashboards
Visual tracking of visibility changes over time, correlated with optimization activities.
ROI Attribution
Connecting AI visibility improvements to traffic, engagement, and revenue impact.
AI Analytics Success Stories
How analytics drive strategy.
BullGuard
EDC Products“Nothing we've done in the past comes close to the results AEO Engine is delivering. Their analytics showed us exactly where we were losing to competitors.”
Marcela Gargas, Owner at BullGuard
AI Search Analytics FAQ
What is AI search analytics?
AI search analytics is the measurement and analysis of your brand's visibility across AI-powered search platforms like ChatGPT, Perplexity, Claude, and Google AI. It tracks how often AI mentions you, how favorably you're positioned, and how you compare to competitors—data that traditional analytics can't capture.
Why can't Google Analytics track AI search visibility?
Google Analytics tracks website visits and user behavior on your site. When AI engines like ChatGPT answer questions about your brand or recommend your products, no visit occurs unless users click through. Even then, referrer data is often missing. AI search analytics directly measures AI output, not just resulting clicks.
How often should AI visibility be measured?
We recommend weekly monitoring for key queries and monthly comprehensive analysis. AI responses can change frequently due to model updates, new training data, and query variations. Regular tracking is essential to catch changes and respond quickly.
Can you track all AI platforms?
We track all major platforms—ChatGPT, Perplexity, Claude, Google AI, Bing Copilot, and emerging platforms as they gain market share. As new platforms emerge, we continuously expand our monitoring capabilities.
How accurate is AI search analytics?
AI responses can vary based on query phrasing, user context, and model updates. We use statistical sampling across multiple query variations, repeated measurements, and trend analysis to provide reliable directional insights rather than single-point measurements.
What's included in an AI visibility score?
Our visibility score considers mention frequency, citation quality, recommendation prominence, sentiment, competitive position, and query importance—weighted based on your business priorities. It provides a single metric to track overall AI search performance.
How do you attribute revenue to AI visibility?
We combine direct referral tracking (where available), brand search lift analysis, conversion rate comparisons between AI-referred and non-AI traffic, and survey data to build attribution models connecting AI visibility improvements to business outcomes.
What is competitive intelligence in AI search?
We track how competitors appear in AI responses for the same queries you care about. This reveals who AI engines favor, what content strategies are working, and where you have opportunities to gain ground or defend your position.
Can AI search analytics detect negative mentions?
Yes. We monitor not just if you're mentioned, but how you're mentioned. Sentiment analysis identifies negative portrayals, inaccuracies, or unfavorable comparisons so you can address reputation issues before they compound.
How does AI search analytics integrate with other marketing data?
Our dashboards can integrate with Google Analytics, CRM systems, and other marketing platforms to correlate AI visibility with website performance, lead generation, and revenue. This creates a complete picture of your marketing funnel including AI touchpoints.
Start Measuring Your AI Visibility
Get a complete picture of how you appear—or don't—across ChatGPT, Perplexity, Google AI, and Claude.
Limited to 5 comprehensive audits per month