Speak the Language Search Engines Understand
Schema markup translates your content into structured data that search engines and AI can perfectly understand. Our schema services unlock rich results, improved rankings, and AI visibility.
Understanding Schema Markup
Schema markup (also called structured data) is code you add to your website that helps search engines understand your content's meaning, not just its words. It's like giving Google and AI engines a detailed label for every piece of information on your site.
Schema uses a standardized vocabulary (from Schema.org) to tag elements of your content. When you mark up a product, for example, search engines know it's a product, what it costs, its reviews, availability, and more—without having to guess from context.
- Rich Results: Schema enables rich snippets—stars, prices, availability, FAQs, and more appearing directly in search results. These enhanced listings get higher click-through rates.
- AI Understanding: AI engines use structured data to understand what your content is about and how authoritative it is. Schema is essential for AI visibility.
- Voice Search: Voice assistants rely heavily on structured data to find and deliver answers. Schema makes your content voice-ready.
“Schema markup: The bridge between your content and search engine understanding.”
Why Schema Markup Matters
Schema markup is no longer optional—it's essential for modern search visibility and AI recognition.
Increased CTR
Rich results with stars, FAQs, and enhanced information consistently outperform plain blue links—often by 30% or more.
Voice Answer Eligibility
FAQ and HowTo schema make your content eligible to be read aloud by voice assistants.
AI Citation Readiness
Well-structured schema makes it easier for AI engines to understand and cite your content accurately.
Knowledge Panel Enhancement
Organization schema contributes to the signals that can earn or improve your Google Knowledge Panel.
How We Implement Schema
A comprehensive approach to structured data.
Schema Audit
We analyze your current structured data—what's implemented, what's missing, what's incorrect, and what opportunities exist.
Strategy Development
Based on your business type and goals, we identify which schema types will drive the most value—prioritizing impact and feasibility.
Schema Design
We design comprehensive schema markup that captures all relevant information about your entities, content, and offerings.
Implementation
We deploy schema using JSON-LD (Google's preferred format) across your site, either directly or through your CMS/tag manager.
Validation & Testing
We validate all markup using Google's Rich Results Test and Schema.org validators, fixing any issues before going live.
Schema Types We Implement
Organization Schema
Establishes your business as a recognized entity with name, logo, contact info, social profiles, and corporate details.
LocalBusiness Schema
For businesses with physical locations—hours, address, phone, service areas, and location-specific information.
Product Schema
Complete product data including pricing, availability, reviews, SKUs, and offers—essential for ecommerce.
FAQ Schema
Structured Q&A content that can appear directly in search results and is perfect for AI extraction.
HowTo Schema
Step-by-step instructions that search engines can feature as rich results and AI can cite as guides.
Article & Author Schema
Establishes content authorship and article metadata, building E-E-A-T signals Google values.
Schema Markup Results
Real results from schema implementation.
Iconic Displays
Trade Show Displays“AEO Engine showed how to utilize the power of AI to skyrocket our organic results. Schema was a key part of that.”
Chris Holmes, Owner at Iconic Displays
Schema Markup FAQ
What is schema markup and why does it matter?
Schema markup is code (usually JSON-LD) that you add to your website to help search engines understand the meaning of your content. It matters because it enables rich results in search, improves AI understanding of your content, and increases click-through rates by 30% or more.
Will schema markup guarantee rich results?
Schema makes you eligible for rich results, but Google decides whether to show them based on relevance, quality, and other factors. Proper schema dramatically increases your chances—pages with schema are 2-3x more likely to earn rich results.
Can schema hurt my rankings?
Correctly implemented schema cannot hurt rankings. However, incorrect, misleading, or spammy markup can result in penalties or rich result removal. This is why professional implementation matters—expertise ensures compliance with Google guidelines.
How much schema do I need?
It depends on your site type. At minimum, you need Organization schema. Beyond that, we prioritize based on your content types and business goals. E-commerce sites need Product schema, service businesses need Service and FAQ schema, and content sites need Article schema.
Can I add schema myself?
Simple schema is DIY-possible using plugins or generators. However, comprehensive implementation—especially for complex sites with multiple content types—requires expertise. Errors in schema can prevent rich results or trigger manual actions.
What is JSON-LD and why is it preferred?
JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended schema format. Unlike microdata or RDFa, JSON-LD is added as a separate script block rather than inline with HTML, making it easier to implement, maintain, and debug without affecting page content.
How does schema markup help with AI visibility?
AI engines use structured data to understand content context, verify facts, and determine source authority. Schema explicitly tells AI what your content is about—products, services, FAQs, people, organizations—making it more likely to be accurately cited.
What is Speakable schema and do I need it?
Speakable schema identifies content sections that are ideal for text-to-speech playback by voice assistants. If voice search is relevant to your audience, Speakable schema helps your content become the spoken answer to user queries.
How long does schema implementation take?
Implementation time varies by site complexity. A simple brochure site might need 1-2 weeks, while a large e-commerce site with thousands of products could take 4-8 weeks. We prioritize high-impact schemas first to deliver value quickly.
How do I validate my schema markup?
Use Google's Rich Results Test (search.google.com/test/rich-results) to validate specific pages, and Google Search Console to monitor site-wide schema performance. Schema.org's validator is also useful for checking syntax compliance.
Unlock Rich Results with Schema
Get a comprehensive schema audit revealing what's missing and what's broken on your site.
Free schema audits limited monthly