Dominate Dental
+286% organic traffic and a new AI lead channel (4 months)
Dental marketing agency
~4 months to first major compounding lift
Results (High Level)
"Their AEO System is the most marketing leverage I've seen, we're winning AI Overviews for extremely high commercial intent phrases that are bringing us already primed leads." — Josie, Marketing (Dominate Dental)
The Situation
Dominate Dental competes in a market where:
- •Agencies publish similar "dental SEO" content that never differentiates.
- •AI Overviews collapse clicks, so "ranking" is not enough.
- •Buyers increasingly ask AI: "best dental marketing agency", "who does dental SEO", "how to get more dental patients".
Goals
High-Intent Pipeline
Win high-intent phrases tied to real pipeline (not informational noise).
AI Visibility
Earn visibility in AI Overviews and AI assistants for "best agency" prompts.
Compounding Authority
Build topic authority that compounds month-over-month without constant rewrites.
Conversion Focus
Convert traffic into inquiries with clear, proof-led paths.
What We Did (AEO Engine Playbook)
Built high-intent service clusters (lead-gen first)
We mapped clusters around:
- ✓"Best dental marketing agency" style prompts
- ✓Comparisons and alternatives
- ✓Budget, pricing, timelines, and expected outcomes
- ✓Landing pages designed to satisfy "evaluation stage" intent
Answer-engine formatting for AI Overviews
We structured pages to be extractable:
- ✓Short "direct answer" blocks
- ✓Concise comparison tables
- ✓FAQs that match the real prompts prospects ask
Authority and trust signals that AI respects
We reinforced credibility via:
- ✓Listicle building and strategic placements
- ✓Community seeding (Reddit/Quora style prompts that buyers search)
- ✓Backlink support to the highest-converting hub pages
Conversion paths that match AI-era buyers
We built intent-specific routes:
- ✓Evaluation content → service page → proof → call booking
- ✓"AI answer" traffic lands on pages that continue the conversation (not a generic blog)
Why It Worked
Dominate Dental's growth came from a focused approach:
- ✓Targeting prompts where buyers are already in "hire mode"
- ✓Formatting content for both human and AI extraction
- ✓Building a consistent, always-on cadence that compounds
Next Focus
- →Expand into adjacent vertical prompts and city/region modifiers where it makes sense.
- →Improve LLM visibility coverage across "best agency" and "pricing" intent.
- →Ongoing refresh cycles to retain AI Overviews presence.
Want a New AI Lead Channel?
Get a free AEO + AI Visibility Audit. We'll show you:
- ✓The prompts already generating AI-driven leads in your niche
- ✓What to publish in the next 30/60/100 days
- ✓Where your competitors are getting cited (and why)
Limited to 5 new audits per month.