Cornish Seaweed Bath Co
50%+ organic growth in months (then compounding from there)
Natural bath and body products (ecommerce)
First major lift inside ~4 months (continued ongoing)
Results (High Level)
Organic Revenue Snapshot (Representative Month)
Internal monthly comparison also showed a major organic uplift (sessions and revenue up ~50%+ month-over-month in one highlighted period).
The Situation
Cornish Seaweed Bath Co is an established ecommerce brand in a crowded category where:
- •"Benefits" queries are often zero-click (Google answers the question directly).
- •AI engines summarize product categories and recommend brands without a click.
- •Generic content does not earn citations. It gets ignored.
Goals
High-Intent Traffic
Grow high-intent organic traffic tied to product discovery (not vanity traffic).
AI Citations
Earn consistent brand mentions/citations in AI answers for category prompts.
Internal Architecture
Build an internal architecture where content and collections reinforce each other.
Always-On Momentum
Keep momentum with an always-on publishing and optimization cadence.
What We Did (AEO Engine Playbook)
Built revenue-focused topic clusters
We prioritized clusters where buyers convert:
- ✓"Best X for Y" prompts (high commercial intent)
- ✓Ingredient and product-format comparisons
- ✓Routine and usage guides that naturally bridge to products
Produced LLM-ready content that is cite-worthy
Each page is written to be extractable:
- ✓Clear definitions
- ✓Short answer blocks
- ✓Structured FAQs
- ✓Evidence-style explanations (without fluff)
Implemented schema governance for AEO
We applied schema types as appropriate per template:
- ✓FAQ blocks for zero-click and AI extraction
- ✓HowTo where usage steps mattered
- ✓Product/Collection support with strong internal entity signals
- ✓Breadcrumbs + clean hierarchy for retrieval
Built internal linking "silos that sell"
We created link paths that move authority:
- ✓Informational → commercial → collection/product
- ✓Seasonal/evergreen cross-links
- ✓FAQ-based internal anchors that match natural prompts
Distribution + third-party trust signals
We used strategic distribution:
- ✓Listicle placement and syndication where it supported demand capture
- ✓Reddit/Quora seeding for citation signals (category prompts, comparisons, routines)
- ✓Authority link building to reinforce the strongest hubs
Why It Worked (The Compounding Effect)
Cornish's wins came from alignment across multiple factors that reinforce each other:
- ✓Entity clarity — what the brand is, what it's known for, why it wins
- ✓Answer formatting — built for AI extraction
- ✓Authority reinforcement — links + mentions + consistent topical depth
- ✓Site architecture — internal linking that funnels and consolidates
What We're Doing Next
- →Expand into adjacent clusters that increase AOV and repeat purchase.
- →Keep improving LLM share-of-voice for top prompts.
- →Refresh top performers quarterly to maintain citations and rankings.
Want This For Your Store?
Get a free AEO + AI Visibility Audit. We'll identify:
- ✓Your best clusters for revenue
- ✓The prompts where AI engines choose competitors
- ✓The fastest 100-day plan to compound visibility and sales
Limited to 5 new audits per month.