moz pro pricing

You’re evaluating Moz Pro pricing because you need clarity on whether it’s worth the investment for your SEO stack. Most tool comparisons are written by affiliates pushing the highest commission, not by people who’ve actually built growth systems. I’ve spent years building aeoengine.ai’s platform and testing every major SEO tool against real ecommerce outcomes. Here’s what you actually need to know about Moz Pro’s pricing structure and what you’re paying for.

Moz Pro starts at $99/month for the Standard plan and scales to $599/month for Premium. You’re paying for Domain Authority tracking, keyword research, and site audits. The tool excels at link analysis and competitive research. If you’re only optimizing for traditional Google search, it’s a solid baseline. But if you need to track how ChatGPT and AI Overviews are citing your brand, you’ll need additional systems.

Moz Pro Pricing Tiers Breakdown

Moz offers four primary pricing tiers:

Standard ($99/month): 5 campaigns, 300 keywords tracked, 100,000 pages crawled per week. Works for single-brand operators or agencies managing a handful of small clients.

Medium ($179/month): 10 campaigns, 1,500 keywords tracked, 200,000 pages crawled per week. Built for growing agencies or brands with multiple product lines.

Large ($299/month): 25 campaigns, 3,000 keywords tracked, 400,000 pages crawled per week. Targets mid-sized agencies managing diverse client portfolios.

Premium ($599/month): 50 campaigns, 6,000 keywords tracked, 750,000 pages crawled per week. Maximum capacity for large agencies.

The pricing reflects traditional SEO agency needs: more campaigns, more keywords, more clients. Annual plans offer roughly 20% savings compared to monthly billing.

What You Get in Every Plan

Every Moz Pro tier includes Link Explorer, one of the better tools for backlink analysis and Domain Authority metrics. You get site crawl capabilities that identify technical issues like broken links, duplicate content, and crawl errors. The keyword research tool provides search volume data and SERP analysis. Rank tracking shows position changes over time for targeted keywords.

All plans include:

• Weekly keyword ranking updates
• Link index with billions of URLs
• Page optimization suggestions
• Competitive domain analysis
• Custom reporting (PDF and email)
• Google Analytics and Search Console integration

The mobile app (iOS and Android) gives you dashboard access on the go, though it’s simplified compared to desktop.

Moz Local Pricing: Separate Product

Moz Local operates as a distinct product with separate pricing, starting around $129/year for a single location. It manages local citations across directories like Google Business Profile, Yelp, and Facebook. Multi-location businesses pay scaled pricing based on location count.

This matters for brick-and-mortar operations but represents fragmented tooling—you’re paying separately for local SEO, separately for traditional SEO, with no unified visibility system.

30-Day Free Trial Details

Moz offers a full-access 30-day trial of the Standard plan. You can test the interface, run site audits, and explore keyword research without paying. The trial requires a credit card and auto-converts to paid unless you cancel.

The trial validates whether Moz can track your Google rankings and identify technical issues. It won’t show you whether you’re winning AI Overviews or getting cited in ChatGPT responses—those capabilities don’t exist in the platform.

Head-to-Head: Moz vs Ahrefs vs Semrush

Ahrefs pricing starts at $99/month for Lite, matching Moz’s entry point but offering a significantly larger backlink index and more comprehensive keyword data. Semrush begins at $139.95/month, positioning as an all-in-one platform with content marketing and social media tracking alongside traditional SEO.

Moz strengths: Clean interface, easier learning curve, reliable DA metrics, strong educational resources.

Ahrefs strengths: Largest backlink index, better keyword data coverage, faster crawl updates.

Semrush strengths: Most features overall, content marketing tools, advertising research, broader competitive intelligence.

All three share the same limitation: they measure traditional search metrics without addressing how AI engines cite brands across conversational queries. When we help brands triple organic traffic in 100 days using our Traffic Sprint methodology, we’re monitoring how LLMs cite you, where your entity appears in AI-generated answers, and which community signals drive algorithmic trust.

The Hidden Execution Cost

Moz Pro’s monthly fee is just the visible expense. The hidden cost is execution time. You’ll identify that you need more backlinks, but Moz won’t build them. You’ll see technical errors, but you’ll need developer resources to fix them. You’ll track keyword rankings, but you’ll still need to create content strategy and manage publishing.

Traditional SEO tools are diagnostic instruments, not growth engines. They tell you what’s broken. You still need to fix it.

When Moz Pro Makes Sense

Moz Pro pricing is reasonable if you’re an in-house SEO professional who needs reliable Domain Authority metrics and a straightforward interface for basic technical audits. Good fit for:

• Agencies managing clients who specifically request Moz’s DA scores as a performance metric
• SEO beginners who need educational resources alongside tooling
• Teams already invested in the Moz ecosystem
• Brands focused exclusively on traditional Google rankings

It stops making sense when you’re trying to scale beyond incremental gains or dominate your category in AI search.

Calculating ROI on Your Investment

If you’re paying $299/month for the Large plan, you need to generate at least $3,000 in additional monthly revenue to hit a 10x return. Most brands can’t draw that line. You can see that your ranking for “best kitchen spatulas” improved from position 12 to position 8, but can you prove that drove $5,000 in new sales versus seasonal trends or paid advertising?

This attribution gap is why SEO budgets get cut during financial pressure. You’re showing activity, not causation.

When we deliver 920% average AI traffic growth for clients through our 100-Day Growth Framework, we track specific citation appearances in ChatGPT responses, monitor which Reddit threads drive referral traffic, and connect those touchpoints to conversion events. That’s measurable ROI—causation, not correlation.

Enterprise Limitations

Large ecommerce operations managing hundreds of product categories quickly outgrow Moz Pro’s highest tier. At $599/month for 50 campaigns and 6,000 keywords, you’re constrained by limits that don’t match how modern brands operate. An 8-figure Shopify brand selling across 15 product categories needs entity-level tracking for each category, monitoring across dozens of long-tail variations, and real-time alerts when AI engines cite incorrect information.

Enterprise pricing for any tool becomes irrelevant when the tool wasn’t built for the problem you’re solving.

Team Collaboration Features

Moz Pro login provides dashboard access for team members based on your plan tier. Standard plans include limited user seats; higher tiers add more for agencies managing multiple team members or client access. The interface allows you to share campaign data, assign tasks, and generate reports for stakeholders.

User seats matter, but execution speed matters more. You can give ten people access, but if they’re all manually checking rankings and debating strategy in Slack, you’re bottlenecked by human speed. Our clients move faster with two strategic operators and automated systems than agencies with fifteen people executing manually.

Data Freshness and Update Frequency

Moz Pro updates keyword rankings weekly for most plans, with some metrics refreshing daily depending on tier. Link data comes from its own index (smaller than Ahrefs but covering billions of URLs). Domain Authority scores update monthly, creating lag between optimization efforts and visible metric changes.

Weekly updates work fine when ranking shifts happen gradually over weeks. AI search moves faster. When ChatGPT starts citing your brand in product recommendations, you need immediate visibility to amplify what’s working. When Perplexity pulls outdated specs from a low-quality source, you need alerts before thousands of users see wrong information.

Integrations and API Access

Moz Pro integrates with Google Analytics, Google Search Console, and various third-party platforms through API connections. You can pull Moz data into reporting dashboards, connect to your CRM for lead tracking, or export CSV files for custom analysis.

These integrations reduce login friction but reveal the larger problem: you’re stitching together five different tools to get a partial picture. One tracks rankings, another monitors backlinks, a third handles technical audits, and none tell you what’s happening in AI search. We built our platform to eliminate this fragmentation—you get a unified system that tracks visibility, monitors citations, seeds community signals, and attributes results to specific optimizations.

Support and Educational Resources

Moz provides email support for all paid plans (24-48 hour response times). They maintain an extensive knowledge base with tutorials, guides, and best practices. The Moz Blog publishes regular content about SEO trends. Community forums allow users to ask questions and share strategies.

For users new to SEO, these educational resources provide solid foundational knowledge. But you can read every Moz guide and still not know how to get your brand cited in ChatGPT responses or seed strategic Reddit threads that AI engines trust. The gap between knowing and doing at scale is where most brands fail.

Technical SEO Capabilities

Moz Pro’s site crawler identifies standard issues: broken links, redirect chains, duplicate content, missing meta tags. Crawl depth is sufficient for most small to medium sites. The interface makes it easy to prioritize fixes based on severity. You get actionable recommendations for improving site structure, page speed factors, and crawlability.

Technical SEO is table stakes. Every brand in your category can fix broken links and add meta descriptions. What they can’t easily do is structure content so AI engines understand entity relationships, establish topical authority across platforms LLMs trust, and maintain accurate citations when those engines synthesize information from multiple sources.

Keyword Research Database

Moz’s keyword tool provides search volume estimates, difficulty scores, and SERP feature analysis. The database is smaller than Ahrefs or Semrush—you’ll occasionally encounter keywords with no data or outdated volume estimates. For core commercial terms in established categories, the data is reliable enough for basic strategy.

Keyword research becomes less relevant as search shifts to conversational queries. When users ask ChatGPT, “What’s the best spatula for flipping eggs without scratching my pan?” they’re not typing a keyword. They’re describing a problem in natural language. AI engines synthesize answers from content demonstrating entity clarity and topical depth, not content hitting exact-match keywords 15 times.

Competitive Analysis Features

Moz Pro lets you add competitor domains to campaigns and track their ranking performance alongside yours. Compare link profiles, identify keywords competitors rank for that you don’t, and monitor their Domain Authority changes. This helps you understand the broader market and spot opportunities where competitors are weak.

But watching competitors through traditional SEO metrics shows you where they were, not where the market is going. While you’re tracking their keyword rankings, they might be building systematic citation presence in AI platforms that you can’t see with traditional tools. The competitive advantage comes from moving first in channels your competitors don’t yet understand. By the time traditional tools show you shifts in rankings, market position is already established.

Automated Reporting Options

Moz Pro includes automated reporting that generates PDF or email summaries of SEO performance. Customize reports to show ranking changes, link growth, site health scores, and other stakeholder-friendly metrics. Reports are cleanly designed and easy to understand for nontechnical executives.

Pretty reports don’t solve the attribution problem. You can show your CEO that Domain Authority increased from 45 to 52, but can you connect that number to $50,000 in revenue growth last quarter? Reports showing metrics without revenue attribution are vanity dashboards. The brands we work with—generating over $250M in annual revenue—demand systems that prove ROI, not just document activity.

Contract Flexibility

Moz Pro operates month-to-month with no long-term contracts. Cancel anytime, and access continues through your current billing period. This flexibility reduces risk for brands testing the platform or agencies with fluctuating client rosters. Annual payment offers roughly 20% discount versus monthly.

Flexible cancellation is good, but it signals that the platform knows it’s competing in a crowded market where switching costs are low. You’re renting access to a dashboard, not building proprietary infrastructure.

The Real Question: Right Tool or Right Era?

Moz Pro pricing is fair for what it delivers: reliable Domain Authority metrics, solid link analysis, straightforward technical auditing. If you’re managing traditional SEO campaigns focused exclusively on Google rankings, $99 to $599 monthly provides reasonable value. The interface is clean, learning resources are comprehensive, and the tool does what it promises.

The problem isn’t Moz Pro’s execution. The problem is the game changed.

AI search engines now handle a large portion of queries. They don’t work like traditional search—they synthesize answers from multiple sources, prioritize entity clarity over keyword density, and trust community signals from platforms like Reddit more than optimized product pages. Moz Pro can’t track any of that because it was built for a different search paradigm.

The question isn’t whether Moz Pro pricing is reasonable compared to alternatives. The question is whether you’re solving 2026’s search problem with 2015’s toolset.

This is Agentic SEO: the human-AI partnership where strategy comes from experienced operators and execution happens at machine speed through always-on systems. We establish entity clarity with structured data, monitor citations across AI platforms, seed community signals on Reddit and Quora, and track which optimizations drive conversions. That’s not a subscription to another dashboard. That’s a productized system designed to make you money.

The brands dominating their categories right now aren’t the ones with the most expensive tool subscriptions. They’re the ones who recognized that AI search requires a different approach and moved first. Stop guessing. Start measuring your AI citations. While agencies are selling you hours and tools are selling you dashboards, we’re giving you an engine designed for measurable, attributable growth in the search environment that exists right now.

Frequently Asked Questions

How much does Moz Pro cost?

Moz Pro pricing starts at $99/month for the Standard plan and scales to $599/month for Premium. Standard covers 5 campaigns and 300 keywords. Medium ($179/month) includes 10 campaigns and 1,500 keywords. Large ($299/month) offers 25 campaigns and 3,000 keywords. Premium maxes out at 50 campaigns and 6,000 keywords. Annual plans save roughly 20% versus monthly billing.

Can I try Moz Pro for free?

Yes, Moz offers a 30-day free trial with full access to Standard plan features. You can test rank tracking, site audits, and keyword research without paying. The trial requires a credit card and auto-converts to paid unless you cancel before the trial ends.

What’s included in every Moz Pro plan?

All plans include Link Explorer for backlink analysis, site crawl capabilities for technical issues, keyword research with search volume data, rank tracking for position changes, Google Analytics and Search Console integration, and automated PDF/email reporting. Higher tiers increase campaign limits, keyword tracking capacity, and crawl volume.

Does Moz Pro track AI search visibility?

No. Moz Pro focuses on traditional Google search rankings and doesn’t track citations in ChatGPT, Perplexity, or AI Overviews. It won’t tell you whether AI engines are recommending your brand or how your entity appears in synthesized answers.

How much does Moz Local cost?

Moz Local is a separate product starting around $129/year for one location. It manages citation consistency across directories like Google Business Profile, Yelp, and Facebook. Multi-location businesses pay scaled pricing. This is distinct from Moz Pro pricing.

How does Moz compare to Ahrefs and Semrush?

Moz Pro ($99-$599/month) offers cleaner interface and easier learning curve. Ahrefs ($99-$999/month) has the largest backlink index and better keyword data. Semrush ($139.95-$499.95/month) provides most features overall including content marketing tools. All three measure traditional search metrics without addressing AI search visibility.