Moz Local Price Guide: Plans, Costs & Alternatives

Moz Local Pricing in 2026: Complete Breakdown by Plan

Moz Local offers four core tiers, with monthly and annual billing options. The annual route typically saves you 20%–25%, but you’re locked in for twelve months.

Lite Plan ($16–$20/month): Core Listings and Review Basics

The Lite plan starts at $16/month when billed annually, or $20 month-to-month. You get basic listing distribution to major directories (Google, Facebook, Yelp), duplicate suppression, and review monitoring across platforms. No review responding. No social posting. This is the “set it and forget it” tier for single-location businesses testing local SEO.

Preferred Plan ($24–$30/month): Review Responding and Social Management

At $24/month annually or $30 monthly, Preferred adds review response tools, basic social posting (one network), and improved analytics. This is where most small businesses land, especially service providers who need to manage reputation actively. The social features are limited to one platform, so if you’re running multi-channel campaigns, you’ll hit the ceiling fast.

Elite Plan ($33–$40/month): Advanced Reporting and Multi-Channel Social

Elite runs $33/month annually or $40 month-to-month. You unlock multi-platform social posting (up to three networks), competitive analysis, advanced reporting dashboards, and priority support. This tier makes sense for brands with 5–15 locations that need centralized control and deeper performance data.

Enterprise Plan: Custom Pricing for 50+ Locations

Once you cross 50 locations, Moz moves you to custom Enterprise pricing. You’ll get agency permissions, white-label reporting, dedicated account management, and volume discounts. The catch: you have to request a quote. No published rates. Expect $2,000–$10,000+ annually depending on location count and feature requirements.

Annual Billing Discounts: What You’ll Save

Annual billing saves roughly $48–$84 per year per location, depending on your tier. For a single location on Preferred, that’s $72 saved annually. For 10 locations, you’re looking at $720. The math shifts when you factor in add-ons, which we’ll cover next.

Add-Ons That Cost Extra: Listings AI and Reviews AI

Moz Local’s base plans don’t include everything marketed as “AI-powered.” Two major add-ons carry separate fees, and they’re easy to miss during initial signup.

Listings AI Add-On: Pricing and ROI Question

Listings AI automates duplicate suppression and listing correction across 60+ directories. It’s marketed as a time-saver, but costs an additional $5–$10/month per location depending on your base plan. For a 10-location business, that’s another $600–$1,200 annually. The ROI question: are you seeing citation conflicts that justify this spend, or is manual quarterly cleanup sufficient?

Reviews AI Add-On: When It’s Included vs. When You Pay Extra

Reviews AI generates suggested responses to customer reviews using GPT-based language models. It’s included in Elite and Enterprise plans but costs extra on Lite and Preferred. Pricing isn’t published; you’ll see it during checkout. Expect $5–$15/month depending on review volume. The tool saves time, but responses still need human editing to avoid generic, robotic replies.

GeoRank Local Map Pack Tracking: What’s Included

GeoRank tracking (monitoring your position in Google’s local 3-pack) is included in Preferred and above. On Lite, you’ll need to upgrade or use a third-party rank tracker. This is essential if you’re measuring local SEO performance, not just hoping listings “work.”

Hidden Costs: Directory Updates, Bulk Actions, Multi-Location Scaling

Bulk location imports, API access, and custom integrations all require Enterprise. If you’re managing 15+ locations and want to automate workflows, you’ll hit paywalls on lower tiers. Budget for the upgrade or accept manual data entry.

Feature Parity Across Plans: What Changes and What Stays the Same

Understanding what’s constant and what scales by tier prevents buyer’s remorse six months in.

Listing Management Foundations: Present in All Tiers

Every plan includes core listing distribution, duplicate detection, and basic analytics. You’re not losing fundamental functionality by starting on Lite. The difference is automation depth and response capabilities.

Review Management Escalation: From Monitoring to AI-Powered Responses

Lite monitors reviews. Preferred lets you respond. Elite adds AI-suggested responses and sentiment analysis. The gap between monitoring and responding is massive for reputation management. If reviews drive your business, Lite is a false economy.

Social Posting and Analytics: Where Lite Falls Short

Lite has zero social posting. Preferred gives you one platform. Elite unlocks three. If your local SEO strategy includes regular Facebook, Instagram, or LinkedIn updates, you’re forced into Elite or managing social separately. Consider integrating advanced AI-driven SEO optimization through our Answer Engine Optimization Services to enhance your content reach beyond traditional channels.

Competitor Analysis and Agency Permissions: Enterprise-Level Differentiators

Competitive benchmarking (tracking how your listings compare to local rivals) and agency white-label permissions only exist at Enterprise. For agencies managing client portfolios, this is non-negotiable. For single brands, it’s nice to have unless you’re in a hyper-competitive local market.

Customer Support: 24-Hour Email Across Every Plan

All plans include 24-hour email support. Elite and Enterprise get priority routing. In practice, response times are similar unless you’re on Enterprise with a dedicated account manager.

Moz Local for Multi-Location Brands: Scaling Costs and Enterprise Realities

Single-location pricing is straightforward. Multi-location math gets complicated fast.

Single-Location Businesses: Where Lite and Preferred Make Sense

For one location, Lite at $16/month annually is defensible if you’re just establishing baseline directory presence. Preferred at $24/month makes sense if reputation management matters. Total annual cost: $192–$288. Reasonable for most small businesses.

5–25 Location Operations: When Preferred with Listings AI Becomes Necessary

At 10 locations on Preferred with Listings AI, you’re paying roughly $34/month per location, or $4,080 annually. This is where the “affordable” narrative breaks down. You’re now competing with enterprise tools like BrightLocal or Semrush Local that offer volume discounts.

25–50 Locations: Elite Plan Economics and Agency Permissions

Elite at 25 locations runs approximately $9,900 annually without add-ons. Add Listings AI and Reviews AI, and you’re approaching $15,000. At this scale, you need agency permissions and bulk management tools, which pushes you toward Enterprise anyway.

50+ Locations and Enterprise Pricing: The Custom Quote Black Box

Enterprise pricing is opaque by design. Moz wants to negotiate based on your specific needs. Expect $2,000–$10,000+ annually, but you’ll likely get volume discounts, dedicated onboarding, and custom SLAs. The black box frustrates CFOs who need predictable SaaS budgets.

Cost Per Location: How to Calculate True Spend at Scale

True cost per location = (base plan × location count) + (add-ons × location count) + Enterprise fees. For 100 locations with full features, budget $20,000–$30,000 annually. That’s $16–$25 per location per month, which is competitive—but only if you’re using every feature.

Moz Local vs. Local SEO Alternatives: Direct Comparisons

Moz Local vs. BrightLocal: Feature Density and Price

BrightLocal starts at $29 per month for single-location businesses and scales to $79 per month for its most popular tier. You get deeper citation tracking (BrightLocal monitors 80+ directories vs. Moz’s 50+), more granular local rank tracking, and white-label reporting options that Moz reserves for Enterprise customers. The tradeoff: BrightLocal’s interface feels more technical, built for agencies managing dozens of clients rather than individual business owners.

Moz Local wins on simplicity and brand recognition. If you’re already using Moz Pro for traditional SEO, the integration makes sense. But if citation depth and rank tracking precision matter more than dashboard aesthetics, BrightLocal delivers more data per dollar spent.

Moz Local vs. Semrush Local: Integrated Suite vs. Standalone Tool

Semrush Local (formerly Listing Management) is part of the broader Semrush platform, starting around $20 per month as an add-on to existing Semrush subscriptions. You’re not buying a standalone tool; you’re extending an SEO suite you may already own. The listing distribution network is comparable to Moz Local, but Semrush adds heatmap-based local rank tracking and tighter integration with keyword research and content planning tools.

The decision here depends on your existing tech stack. If you’re already paying for Semrush Pro or Guru, adding Local makes financial sense. If you’re starting fresh and only need listing management and review monitoring, Moz Local’s standalone pricing is cleaner.

Moz Local vs. Birdeye: Reputation vs. Listings Focus

Birdeye is a full reputation management platform with pricing that starts around $299 per month for small businesses and scales into four figures for enterprise deployments. You’re paying for SMS review requests, sentiment analysis, customer surveys, and video testimonial collection on top of basic listing management.

Moz Local can’t compete with Birdeye’s review generation features or customer feedback loops. But at $16–$40 per month, it’s not trying to. The question is whether you need a listings tool or a full reputation engine. For most single- and small-location businesses, Moz Local’s feature set is sufficient. For service businesses where reviews directly correlate to conversion rates (legal, medical, home services), Birdeye’s investment pays off.

The AEO Engine Alternative: AI Search Visibility Over Directory Management

Here’s what none of these platforms solve: visibility in ChatGPT, Perplexity, and Google AI Overviews. Directory listings don’t train large language models. AI engines pull answers from Reddit threads, Quora discussions, structured data on your site, and authoritative content that demonstrates entity clarity.

We built an always-on AI content system that seeds your brand into the sources AI models trust. Our clients see a 920% average lift in AI-driven traffic because we’re not managing citations—we’re engineering discoverability in the interfaces where your customers search. While Moz Local ensures your NAP data is consistent across 50 directories, we ensure your brand is the answer when someone asks ChatGPT for product recommendations in your category.

The pricing model differs completely. We work on a revenue-share basis tied to measurable traffic growth, not a flat monthly fee per location. You’re paying for outcomes, not maintenance. For Shopify and Amazon sellers generating seven and eight figures, that alignment matters more than directory accuracy.

Total Cost of Ownership: Annual Spend vs. Traffic Growth

A single-location business on Moz Local Preferred with Listings AI spends roughly $360–$480 per year. A 10-location operation on Elite with add-ons can hit $6,000–$8,000 annually. That’s real budget, and the ROI question is simple: does consistent directory data drive enough incremental foot traffic or phone calls to justify the cost?

For local service businesses with physical locations, the answer is often yes. For ecommerce brands selling nationally or internationally through Shopify or Amazon, the answer is no. Your growth constraint isn’t citation accuracy—it’s whether your product pages, blog content, and community presence are structured to win AI-powered search queries. That requires entity optimization, content velocity, and real-time citation monitoring across AI platforms.

Why Moz Local Pricing Varies Across Review Sites

If you’ve seen conflicting moz local price quotes, you’re not imagining it.

Official Moz.com Pricing vs. Third-Party Sites: Where Discrepancies Come From

Pull up Moz Local pricing on SoftwareSuggest and you’ll see figures that don’t match Moz.com. G2 lists outdated tiers. Capterra shows ranges that conflict with current billing pages. This isn’t a conspiracy; it’s the lag inherent in third-party aggregator sites that scrape pricing data infrequently and don’t always reflect promotional periods, regional variations, or recent plan restructuring.

Moz updated its pricing structure in late 2023, consolidating some features and adjusting monthly rates. Many review aggregators still show pre-2023 figures. The official source is always moz.com/products/local, where you can see current monthly and annual pricing with exact feature breakdowns.

Why Third-Party Aggregators Show Outdated Rates

Software review platforms monetize through affiliate commissions and lead generation. They prioritize traffic and comparison volume over real-time pricing accuracy. Updating every listing for every SaaS tool across thousands of products is a manual, resource-intensive process that most aggregators don’t prioritize unless a vendor actively manages the profile.

Moz doesn’t aggressively manage its third-party listings the way some competitors do. That creates information drift. Add in regional pricing differences (some plans show different rates for UK or EU customers) and promotional discounts that expire, and you get the pricing confusion buyers encounter.

Red Flags: When to Trust Pricing and When to Go Direct

Red flag one: any site showing Moz Local pricing below $10 per month. That’s outdated or promotional pricing that no longer exists. Red flag two: feature lists that include “unlimited locations” on Lite or Preferred plans. Moz has never offered unlimited locations outside Enterprise custom quotes. Red flag three: any mention of a “free forever” plan. Moz Local has no free tier.

Trust pricing when the source links directly to Moz’s checkout page, includes a “last updated” timestamp within the past 90 days, or comes from Moz’s own documentation.

Requesting Custom Quotes and Negotiating Volume Discounts

For 50+ locations, Moz requires a custom quote. Expect to fill out a form on their site, wait 24–48 hours for a sales representative to reach out, and then negotiate based on location count, contract length, and whether you’re bundling Moz Local with Moz Pro. Volume discounts exist but aren’t published. Buyers report 10%–20% reductions for annual prepayment on Enterprise plans.

Don’t accept the first quote. Ask about annual billing discounts, multi-year commitments, and whether they’ll match competitor pricing if you’re evaluating BrightLocal or Semrush simultaneously.

Should Your Ecommerce Brand Use Moz Local? A Decision Framework

When Moz Local Makes Sense: Local Retail, Multi-Location Franchises, Service Businesses

Moz Local is purpose-built for businesses where physical location drives revenue. If you operate retail stores, franchise locations, or service areas where customers search “near me” queries, consistent directory listings directly impact foot traffic and phone calls. A restaurant chain with 20 locations benefits from automated NAP distribution and centralized review management. A dental practice with three offices needs the citation accuracy Moz delivers.

The tool works when your customer acquisition model depends on local search visibility in Google Maps, Apple Maps, and directory sites like Yelp and Bing Places. If you can draw a line from citation accuracy to measurable revenue (tracked through call tracking, in-store attribution, or booking systems), the moz local price justifies itself.

When Moz Local Misses for Ecommerce: Why Shopify Stores Need a Different Strategy

If you’re running a Shopify or Amazon brand selling nationally or globally, directory listings are irrelevant. Your customers aren’t searching for you by ZIP code. They’re asking ChatGPT for product recommendations, reading Reddit threads comparing brands, and clicking through Google AI Overviews that synthesize answers from authoritative content, not business directories.

Moz Local can’t make your brand appear in those interfaces. It manages where your NAP data lives, not how AI models understand your product category, entity relationships, or brand authority. Ecommerce growth in 2026 depends on structured data, community signals, and content velocity across the platforms AI engines trust.

The AEO Engine Advantage: AI Content Agents Over Manual Listing Updates

We built AEO Engine for the brands Moz Local can’t serve: seven- and eight-figure ecommerce operators who need to win AI-powered search, not directory consistency. Our system deploys AI content agents that establish entity clarity, seed high-intent discussions on Reddit and Quora, monitor citations across LLMs, and correct misinformation in real time. It’s Agentic SEO: AI speed guided by human strategy.

Our portfolio of brands generates over $250M in annual revenue because we’ve systematized the process of becoming the authoritative answer in conversational AI. While agencies are selling you hours, we’re giving you an engine. While Moz Local updates your Yelp listing, we make sure your brand shows up when someone asks Perplexity which spatula to buy.

Winning AI Overviews and ChatGPT Visibility

Google AI Overviews now appear on 20%–30% of search results, synthesizing answers from multiple sources and pushing traditional blue links below the fold. ChatGPT, Perplexity, and Claude are becoming primary research tools for product discovery. These interfaces don’t care about your Moz Local listing. They care about structured data on your site, citations in trusted community discussions, and content that demonstrates topical authority.

Winning here requires entity optimization (making sure AI models understand what you sell and who you serve), citation seeding (getting mentioned in the Reddit threads and Quora answers AI engines crawl), and misinformation monitoring (correcting false claims before they propagate). That’s the AEO Engine playbook, and it drives measurable revenue growth for ecommerce brands in the AI search era.

The 100-Day Traffic Sprint: Results Over Recurring Fees

Our Traffic Sprint delivers measurable AI visibility gains in 100 days. You’re not paying for ongoing maintenance. You’re paying for a defined outcome: increased citations in AI responses, higher rankings in AI Overviews, and traffic growth you can attribute directly to AI-powered search. The model is revenue-share, so we only win when you win. No retainers, no per-location fees, no annual commitment ambiguity.

Compare that to Moz Local’s recurring monthly or annual fees, which buy you listing consistency but don’t guarantee traffic or revenue growth. For ecommerce brands, the choice is clear: invest in the system that aligns with how your customers discover products in 2026, not how they searched for local businesses in 2016.

Getting Started with Moz Local: Choosing Your Tier and First Steps

Lite Plan Quick Start: Best for Solo Operators Testing Local SEO

The Lite plan works for single-location businesses testing local search visibility without major budget commitment. At $16–$20 per month, you get core listing distribution to major directories, basic review monitoring, and duplicate suppression. This tier makes sense if you’re a solo operator or a new business validating whether local SEO drives foot traffic or phone calls.

Start by claiming your Google Business Profile and ensuring your NAP (name, address, phone) data is consistent across your website and social profiles. Moz Local will propagate this information to its network of directories, but you’ll need to manually respond to reviews and handle social posting. Expect 4–6 weeks for full distribution across all directories.

Preferred Plan Implementation: Review Management

Preferred ($24–$30/month) adds review response tools and basic social posting, making it the right choice once you’re actively managing your online reputation. You’ll be able to respond to Google and Facebook reviews directly from the Moz dashboard and schedule social posts to maintain consistent engagement.

Implementation requires connecting your social accounts and setting up notification preferences for new reviews. Budget 2–3 hours per week for review responses and social content creation. The time investment is real, but manageable for businesses with steady review volume under 50 per month.

Elite Plan Onboarding: Social and Competitive Intelligence

Elite ($33–$40/month) unlocks multi-channel social posting, advanced reporting, and competitor tracking. This tier suits businesses with 3–10 locations that need centralized management and performance benchmarking against local competitors.

Onboarding includes setting up competitor profiles (Moz lets you track up to 10 competitors’ review ratings and listing accuracy), configuring custom reports, and establishing posting schedules across Facebook, X, and LinkedIn. The competitive intelligence features are useful for identifying gaps in your local presence relative to competitors in the same ZIP codes.

Free Trial and Support: What Moz Offers

Moz Local doesn’t offer a free trial in the traditional sense. You’re committing to at least one month at signup, though you can cancel before the next billing cycle. Support is available via email with 24-hour response times across all plans, but phone support is reserved for Enterprise customers.

The knowledge base is comprehensive, covering common setup issues and troubleshooting. Expect self-service for most questions. If you need hands-on onboarding or strategic guidance, you’ll need to budget for that separately or work with a Moz-certified partner agency.

When to Upgrade: Growth Milestones

Upgrade from Lite to Preferred when your monthly review volume exceeds 20 and you’re spending more than an hour per week manually responding across platforms. The centralized dashboard justifies the cost difference at that point.

Move to Elite when you cross 5 locations or when you need consolidated reporting for stakeholders. The social posting automation and competitor benchmarking become cost-effective when you’re managing multiple locations with distinct local markets. For 50+ locations, request Enterprise pricing; expect custom quotes starting around $500 per month depending on feature requirements and location count.